Privacy Policy

Last updated: January 17, 2026

1. Introduction

Walton Media LLC ("we", "us", "our") operates the website tomwal.com and related YouTube channel. This Privacy Policy explains how we collect, use and protect information when you visit our website.

2. Information We Collect

• Automatically collected data — When you visit our site we use Google Analytics 4 (GA4) to collect:
  • IP address (anonymized)
  • Browser type and version
  • Operating system
  • Referring page / exit page
  • Pages you view and time spent
  • Country / city level location (approximate)
• We do not collect:
  • Names, emails, or any personal identifiers
  • Payment information (we don't process payments)
  • User account data (no login system)

3. How We Use Information

We use the collected data only to:

• Understand how visitors use the site
• Improve content and user experience
• Detect technical issues

4. Google Analytics 4

We use Google Analytics 4 with IP anonymization enabled. Google acts as our data processor. You can read Google's privacy policy here: https://policies.google.com/privacy

5. Cookies

We use only necessary + analytics cookies via GA4. See our separate Cookie Policy for details.

6. Your Rights

Because we collect only anonymized analytics data, we cannot identify or delete individual user information. You can prevent GA4 tracking by:

• Using browser extensions (uBlock Origin, Privacy Badger, Ghostery)
• Enabling "Do Not Track" in your browser (partially respected)
• Installing the Google Analytics Opt-out Browser Add-on

7. Changes to this Policy

We may update this policy occasionally. The date at the top will show the last revision.

8. Contact

Questions about this policy? → thomas@tomwal.com